In the year 2012 the Samsung wave that caused a tremor in the mobile market with bringing in the Android version of smart phones, and caused a revolution in the industry causing several of the well known brands to pack their bags. This momentum still continues and Samsung goes on a roll by introducing almost 2 new models each month.
The most affected company in Asia-Pacific was Nokia.
Several reasons that lead to decline of the Finland Company were:
The Symbian software was no match to the advanced Android features and no Nokia phones had advanced graphics, touch screen or motion sensor gaming.
However in time of crisis Nokia was not abandoned by the corporate world. Nokia got their elixir for life when they were offered contract from Microsoft and they somehow sustained in the global competition. The stakes were too high and the deficit was eventually removed due to the billion Dollar investment from Gate’s. They avoided a near bankruptcy situation.
Nokia X android was released to cope with the stiff competition of Samsung and they broke their vow of not producing an android. Magically the sales of Nokia rose suddenly in the 1st quarter of 2014 making competitors think about their strategies.
Also another prominent change Nokia did was to make an Indian origin the CEO of operation Asia-Pacific (Rajiv Suri) which increased confidence of people of Asia.
Der se hi sahi, Nokia are back on track and progressing toward their original position. No matter what they do now, their position at helm is lost forever just due to fact that they did not set their feet according to the fast pacing future.
Capturing lost markets was the most difficult task set before the marketing team, however Nokia has undoubtedly rose from the ashes and can be termed as “Phoenix..”
-Vibhav Galadagekar
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