People’s infatuation with selfies has made Sony announce a phone that is ultimately a Selfie phone. The Sony Xperia C3 “Pro Selfie” smartphone is officially unveiled. Exclusively designed to click selfies, the Xperia C3 comes with a front facing camera with soft LED flash, no other smartphone in the market currently has this feature. So, no more dark selfies! In a cool move, you can take a selfie by tapping the back cover. Selfie features packaged are portrait retouching, augmented reality effects and a movie creator tool.
The phone will be available for purchase in China from next month onwards. The price of the device is not yet revealed but it should be below Rs. 25,000. If it is priced above 25K, Sony may have a hard time selling it in the Indian market. The smartphone market in India is fiercely competitive and is majorly dominated by South Korean giant Samsung and homegrown firm Micromax; buyers have a lot of choice when it comes to buying one. The “Chinese Apple Xiaomi” has also launched the Mi3 smartphone which is a flagship device form the company and is priced at just 15K which is an open threat to the major players in the market.
The Xperia C3 is not a flagship device but for the company’s image and service quality the price has to be under 25K for its sale. The USP of Sony Xperia C3 is the presence of front facing camera with soft LED flash. Rest of the specs of the device includes a 5.5-inch HD display, 1.2GHz Snapdragon 400 processor, 1GB RAM, 8GB ROM and a 2,500mAH battery. It comes with Dual SIM and Dual Standby feature and has an 8-MP rear facing camera with 1080video ability.
The specs of the phone are quite standard; the USP of the device is more bent towards the excitement of the availability of the device in the Indian market. The price would decide the worth of the wait! Also, HTC is rumored to be working on a similar device. Sony will surely have an upper hand to HTC due to first launch!
– By Anand Thakkar
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