OPERATIONS STRATEGY
Operation Strategy determines how and where a product or service is to be manufactured, the level of vertical integration in the production process and the deployment of physical resources. It should also deal with the optimum level of technology the firm should use in its operation processes. The strategies are:
- Advances manufacturing Technology (AMT) is revolutionizing operations worldwide and should continue to have a major impact as corporations strive to integrate diverse business activities using Computer integrated design and manufacturing (CAD / CAM)
- Manufacturing strategy of a firm is affected by a product’s life cycle. A firm can opt for either production system
(a) Job shop operations through connected line batch flow or
(b) Flexible manufacturing systems and dedicated transfer lines/
- Continuous improvement strategy
- Mass customization
- Modular product designs
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