Personal Selling: “ While the advertisement helps in creating the knowledge of the hotel, Personal selling brings in revenue.” A hotel industry plays a role of salesman for selling the accommodation. It is rightly said that ‘Receptionist is the nerve of the hotel’. An effective receptionist must possess an impressive personality, should have high degree of knowledge about his hotel – variety of room. Receptionist should also be provided with facility like computer containing up to date information about room availability and other information about hotel so that he can answer any unique query of the customer. Also attractive photograph of different types of rooms available should be displayed at the receptionist desk.
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