Personalized marketing

The goal of personalized marketing is to create a unique offer for each individual customer. This form of marketing doesn’t work for every company, but certain ones can capitalize on their unique products and customer demographics to market to individuals. With the Internet becoming a more popular place for marketing, companies are finding that personalized marketing is affective in cases when they can track a customer’s specific interests and send them more information for future suggestions. For example Myntra.com markets itself as someone who makes customised T-shirts taking care of specific needs of every customer. (desigandpromote.com)