Planning The Promotion Mix
1)Â Â Â Â Â Â Â Â Advertisement should have positive effects on contact personnel
2)Â Â Â Â Â Â Â Â It should be able to capitalise on word of mouth
3)Â Â Â Â Â Â Â Â It should provide tangible clues to the customers
4)Â Â Â Â Â Â Â Â It should make the service offering easily understandable
5)Â Â Â Â Â Â Â Â It should promise only what is possible to deliver
6)Â Â Â Â Â Â Â Â It should contribute to the continuity
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