This element of the marketing mix is related to the decision influencing the fee structure, rate of interest, commission charged and paid by the service generating organizations. It is considered to be the most critical component of the marketing mix. Both from economic and social standpoint, the management of pricing is important but at the same time more critical and challenging. We find pricing decisions important because the pricing decisions are to influence the maintenance, development and expansion plans of an organization.
Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140
0 Comments