PRODUCT MIX OF HOTEL INDUSTRY
CORE PRODUCT
At the very center is the core product which satisfies the basic need of the consumer. The core product in the hotel industry is ACCOMODATION. The role of Hotel International is to provide basic accommodation facilities. Like a bed for the night and a room with a bathroom.
FORMAL PRODUCT
When consumer’s expectations grows synchronized with increased competition, the marketer offers some tangibility to the existing core product, that is, some more features. Consumers prefer to pay more for these additions and the marketers have more to offer than the competition.
Hotel International has to provide some additional features like:
Hygiene: It comes next to the basic function of accommodation. Hygiene plays a very important role in the status of a hotel. An unhygienic hotel will never be able to attract lot of people, especially if it has to attract a lot of people from foreign countries where the hygiene conditions are top notch.
Room Service: When people go to hotels, they would expect good and prompt room service. This means, when they order food or ask for any service, a hotel that provides it promptly will have a great edge over the other hotels.
Price: The price of the rooms should be such that both the rich and the middle class people can afford them. Not everyone can afford a very expensive room and also not everyone will like to stay in a room that does not have some luxurious facilities.
Etiquettes: The people who come in contact with the customers, that is, the reception people, room service people, and waiters, all have to be trained well to behave in a manner that pleases the customer. They should be civilized, cultured and polite.
Laundry services
Food and Wine: The food should be of good quality and should be prepared in hygienic conditions.
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