Promotion mix of hotel industry like any other service encompasses of following communication mix. These are
Advertising, Personal Selling, Sales Promotions, Direct Mail. The promotional strategies are required to be innovative and creative so that the marketers find it easy to increase the occupancy ratio. Attractive and natural photography of different types of available accommodation must be kept at the reception desk. The reception office must maintain a file of furnishing details, giving additional information on each room like location size, décor, facilities, etc.
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