Referral Marketing (Word of Mouth)


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One of the less strategic types of marketing, referral marketing relies on a company’s customers to refer new customers to that company. Also called word of mouth marketing, this is a more spontaneous way of receiving new business, and can not be solely relied on because results aren’t very predictable. However, word of mouth is still a powerful marketing tool.


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Aadi Vaidya

From the small Mandi town of beautiful Himachal Pradesh state in India, I have completed my Bachelors in Management Studies from St. Xavier's College - Mumbai. An 'ethical success' in life is what I am striving for. I adore my parents. Mahatma Gandhi, Sachin Tendulkar and Albert Einstein are my inspirations.

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