Research and Development Strategy

RESEARCH & DEVELOPMENT STRATEGY

R& D Strategy deals with product and process innovation and improvement. It also deals with appropriate mix of different types of R & D (Basic, product, or process) and with the question of how new technology should be accessed by internal development, external acquisition or through strategic alliances. The R & D choices may be:

• Technology leadership in which one pioneers an innovation,

Eg: Nike Inc. or

• Technological followership in which one imitates the products of competitors.

Eg: Dean Foods Co.