Retail Management Important Question Bank 2014 – Quest Tutorials

Long answer questions

• Explain the role of retailer in a distribution channel
•  What are the functions of a retailer?
•  Differences between services and merchandise retailers
•  Explain the types of franchising
•  Benefits of franchising
•  Challenges faced by a franchiser
•  Types of Retailer
•  Strategic retail planning process
•  Role of information technology in retailing
•  How retailers have gained certain cost and productivity benefits and marketing benefits by using it.
•  Write in brief about the Indian scenario in retail market
•  Comparison between the top management‟s merchandising strategy and merchandise planner‟s merchandising approach
•  Phases in the merchandise planning
•  Which are the branding options available to retailers
•  Why retailers prefer private labels?
•  What are the responsibilities of store management?
•  Write brief about Store design and retailing image mix
•  Explain various types of store layout
•  Explain Store layout in brief.

Short notes

• Franchising
•  Retailers
•  Ownership
•  Breaking bulk
•  Channel of Communication
•  Corporate Chain Store
•  Shop-in-shops
•  Multichannel Retailing
• Customer loyalty
•  Distribution and information systems
•  Unique merchandise
•  Vendor relations
•  Customer service
• Retail branding
• Inventory turnover
•  Sales forecasting
•  Staple merchandise (basic merchandise)
•  Stock keeping unit
•  Assortment planning process
•  Private branding
• Store planning
•  Space mix
•  Floor space management
•  Visual merchandising
•  Display
• Grid
•  Free flow
•  Boutique
•  Loop (Racetrack)
• Spine