Long answer questions
- Explain the role of retailer in a distribution channel
- What are the functions of a retailer?
- Differences between services and merchandise retailers
- Explain the types of franchising
- Benefits of franchising
- Challenges faced by a franchiser
- Types of Retailer
- Strategic retail planning process
- Role of information technology in retailing
- How retailers have gained certain cost and productivity benefits and marketing benefits by using it.
- Write in brief about the Indian scenario in retail market
- Comparison between the top management‟s merchandising strategy and merchandise planner‟s merchandising approach
- Phases in the merchandise planning
- Which are the branding options available to retailers
- Why retailers prefer private labels?
- What are the responsibilities of store management?
- Write brief about Store design and retailing image mix
- Explain various types of store layout
- Explain Store layout in brief.
Short notes
- Franchising
- Retailers
- Ownership
- Breaking bulk
- Channel of Communication
- Corporate Chain Store
- Shop-in-shops
- Multichannel Retailing
- Customer loyalty
- Distribution and information systems
- Unique merchandise
- Vendor relations
- Customer service
- Retail branding
- Inventory turnover
- Sales forecasting
- Staple merchandise (basic merchandise)
- Stock keeping unit
- Assortment planning process
- Private branding
- Store planning
- Space mix
- Floor space management
- Visual merchandising
- Display
- Grid
- Free flow
- Boutique
- Loop (Racetrack)
- Spine
107 Comments