Chapter 1
Short notes:
1) Price Cost Trade-off
2) Types of Merchandise
3) Multi-channel retailing (5 marks)
4)Franchising ( 5 marks or 10 marks)
5) Store v/s non-store retailing
6) Functions of retailer
7) Online retailing
10 marks:
1) Retailing and functions of retailer?
2) Concerns for the retailer?
3) Factors driving the growth of retail sector in India?
4) Different types of retailer?
5) Challenges for global retailer in India
6) Franchising
Chapter 2:
Short notes :
1) Retail strategy
2) Role of IT in retail
3) RFID
10 marks:
1) Strategic retailing planning process?
2) Strategies to develop sustainable competitive advantages
Chapter 3:
Short Notes:
1) Assortment Planning
2) Private labeling
3) All pricing strategy – 5 marks or 10 marks
4) Coupons and rebates
10 marks:
1) Process of merchandise planning
2) Factors affecting pricing strategy
Unit 4:
Short notes :
1) Store layout – draw diagrams
2) Store manager and his responsibility
3) Visual merchandising – 10 marks or 5 marks
4) Location planning
5) Different types of displays and methods
6) Retail mix
7) Space management
10 marks:
1) Factors to be considered before selection site or location
2) Location planning
3) Store layouts.
Chapter 5, 6 only short notes
FDI Case study
Refer to previous 5 years’ case studies.
Content Courtesy : K.C. College
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