Q. 1) Concepts:
1) Franchising
Answer:
2) CRM in retailing
Answer:
3) Private label brands
Answer:
4) Copycat branding
Answer:
5) Multi channel retailing
Answer:
Multichannel retailing is the use of a variety of channels in a customers shopping experience including research before a purchase. Such channels include: retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.
Section II
Q.3) What do you mean by retailing? Explain the store and non-store based retailers with examples. – 10marks
Answer:
Q.4) What is merchandise planning? Explain its process. – 10 marks
Answer:
Process of merchandise planning
Q.5) What are the factors that a retailer needs to take into account while choosing a location for a retail store? – 10 marks
Answer:
Factors to consider before selecting a final site
Q. 6) Write short notes (Any 2) – 10 marks
1) Airport retailing
Answer:
2) Role of IT in retailing
Answer:
3) Sustainable competitive advantage
Answer:
Q.5 of RM the ans uploaded is wrong the correct ans is
Step 1 – market identification
Step 2 – determine the potential market
Step 3 – identify the alternative
Step 4 – select the site
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