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Short notes and concepts
1. FDI in retail
2. Trends in retail
3. Spe cialty store
4. Department store
5. Super market
6. Convenience store
7. Discount store
8. Television shopping
9. Online shopping
10. Retail mix
11. Cooperative stor e
12. Hawkers market
13. Direct marketing/ selling
14. Kiosks
15. Vending machine
16. Breadth and depth of merchandising
17. Mobile shopping
18. Catalogue shopping
19. Multichannel retailing
20. Franchisee
21. Franchisor
22. Franchisee distribution
23. Retail format development
24. Customer loyalty p rogramme
25. IT in retailing
26. CRM
27. E – retailing
28. RFID Technology
29. EDI
30. Assortment planning
31. Private labelling
32. EDLP
33. Vertical price fixing
34. Horizontal pricing
35. Bundled pricing
36. Coupons and rebates
37. Membership cards
38. Store Planning
39. Store lay out
40. Store design
41. Retail image mix
42. Space mix
43. Space planning
44. Types of layout
45. Visual merchandising
Long Answer Questions
1. What is retailing? Explain the role of retailer in distribution channel
2. Explain the factors affecting growth of retail sec tor in India
3. Explain the functions of Retailer (refer 3, 4, 5 bhatia)
4. Explain the different types or categories of retailer
5. What is multichannel retailing? Explain the need of multichannel retailing.
6. Explain in detail the various formats under multichannel retailing
7. Explain the advantages of multichannel retailing
8. What is franchising business? Explain the different formats (types) of franchising
9. Explain the advantages and disadvantages from franchisor and franchisee view poin t
10. Explain in detail the concep t of retail strategy along with elements
11. Explain in detail the growth strategy adopted by retailer
12. Explain the process (steps) involved in strategic planning with context to retailing
13. Explain the uses of IT in retailing
14. Explain the role of IT in retailin g
15. What is Merchandise Planning? Explain its objectives.
16. Explain the buying process of retail store
17. Explain the process of merchandise planning
18. Explain the concept of retail pricing
19. Explain the determinants of retail pricing strategies
20. Explain the pricing strategies in retail industry
21. What is store Management? Explain the role and responsibility of store manager
22. What is store planning? Explain its core areas.
23. What is store layout? Explain the different types store layout.
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