HOW IS THE PAPER?
THEORETICAL.
LOT OF EMPHASIS ON EXPLANATION.
LESS OPPORTUNITY FOR SCORING.
NO NUMERICALS.
IMPORTANT TOPICS
FDI IN RETAIL
FRANCHISE
SINGLE BRAND RETAIL V/S MULTI-BRAND RETAIL
ORGANIZED V/S UNORGANIZED RETAIL
DEPARTMENTAL STORES, SUPERMARKETS AND HYPERMARKETS.
KIOSKS
IMPORTANCE OF RETAIL IN ECONOMY
VARIOUS LAYOUT PLANS FOR THE OUTLET
USE OF TECHNOLOGY IN RETAIL
PAPER STRUCTURE
SECTION A: 30 MARKS
ØCONCEPTS: 5 CONCEPTS. 3 MARKS EACH.
ØCASE STUDY: 3 QUESTIONS (GENERALLY). 5 MARKS EACH.
•
•SECTION B: 30 MARKS
Ø10-MARKS QUESTIONS – ATTEMPT ANY 3.
HOW TO SOLVE THE PAPER?
BEGIN WITH SECTION 2
SOLVE THE CONCEPT QUESTION AT THE END.
FOR A 3 MARKS QUESTION: 1 AND HALF SIDE
FOR A 5 MARKS QUESTION: 2 AND HALF SIDE
FOR A 10 MARKS QUESTION: 3-4 SIDES.
20 MINUTES FOR EACH QUESTION IN SECTION 2.
20-30 MINUTES FOR CASE STUDY.
20 MINUTES FOR CONCEPTS
10 MINUTES AS A BUFFER.
IN SECTION 2, START WITH A QUESTION YOU ARE REALLY CONFIDENT WITH.
STOP AT 20TH MINUTE AND START THE NEXT QUESTION.
DIVIDE SPACES UNIFORMALLY – DON’T GIVE 6-7 PAGES TO 1ST QUESTION AND 2-3 PAGES FOR THE REMAINING.
PRESENTATION IS EXTREMELY IMPORTANT.
THANK YOU AND ALL THE BEST!
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