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RETAIL MANAGEMENT QUESTION BANK
|
CONCEPTS |
SHORT NOTES |
| 1. Consumer Co operatives [34] | 1.     Retailing[3] |
| 2. Leased Departments [34] | 2.     Retailers role in distribution channel [5] |
| 3. Retail Market Strategy[59] | 3.     Store v/s Non Store retailer [37] |
| 4. Merchandise Management [78] | 4.     Multi channel Retailing [38] |
| 5. Tonnage Merchandising [82] | 5.     Types of Franchising [46] |
| 6. Rounder [83] | 6.     Franchising in India [53] |
| 7. Gondolas [84] | 7.     Strategic Retail Planning Process[66] |
| 8. Category Management[85] | 8.     Advantages and Disadvantages of high
inventory turnover [90] |
| 9. Fad [91] | 9.     Assortment Planning [92] |
| 10. Parallel Branding [101] | 10.   Factors affecting pricing decisions
[114] |
| 11. Private Labelling [101] | 11.   Markdowns [122] |
| 12. EDLP [117] | 12.   Store Location [137] |
| 13. Extinction Pricing [119] | 13.   Floor Space Management [164] |
| 14. Psychological Pricing [119] | 14.   CRM [176] |
| 15. Coupons [124] | 15.   Customer Retention [184] |
| 16. Rebates [125] | 16.   CRM Process [180] |
| 17. Store Planning [137] | |
| 18. Visibility [141] | |
| 19. Staple Goods [155] | |
| 20. Lifetime Value [182] | |
| 21. RFM Analysis [184] |
LONG ANSWERS
Q.1Â Â Â Â Drivers of growth of retailers in India [10]
Q.2Â Â Â Â Types of Retailers [19]
Q.3Â Â Â Â Building a Sustainable Competitive advantage [61]
Q.4Â Â Â Â Role of IT in Retail [70]
Q.5Â Â Â Â Types of Store Layout [158]
BOOKS REFERRED:- Â RETAIL MANAGEMENT by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.
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