• Introduction and Meaning, Significance, Factors Influencing Retail Management, Scope of Retail Management

b) Retail Formats:

• Concept of Organized Retailing: Factors Responsible for the Growth of Organized Retail in India, Multichannel Retailing: Meaning and Types, E-tailing: Meaning, Advantages and Limitations

c) Emerging Trends in Retailing

• Impact of Globalization on Retailing

• I.T in Retail: Importance, Advantages and Limitations, Applications of I.T. in Retail: EDI, Bar Coding, RFID Tags, Electronic Surveillance, Electronic Shelf Labels

• FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario

• Franchising: Meaning, Types, Advantages and Limitations, Franchising in India

• Green Retailing

• Airport Retailing

• Meaning of Retail Shopper, Factors Influencing Retail Shoppers, Changing Profile of Retail Shoppers, Market Research as a Tool for Understanding Retail Markets and Shoppers

b) CRM in Retail:

• Meaning, Objectives
• Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community

c) Retail Strategy:

• Meaning, Steps in Developing Retail Strategy, Retail Value Chain

d) Store Location Selection:

• Meaning, Types of Retail Locations, Factors Influencing Store Location

e) HRM in Retail:

• Meaning, Significance, Functions
• Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores/Single Stores/Independent Retailers and Retail Store Chain/Department Store

• Concept, Types of Merchandise, Principles of Merchandising, Merchandise Planning- Meaning and Process, Merchandise Category – Meaning, Importance, Components, Role of Category Captain, Merchandise Procurement/SourcingMeaning, Process, Sources for Merchandise

b) Buying Function:

• Meaning, Buying Cycle, Factors Affecting Buying Functions, Functions of Buying for Different Types of Organizations Young and Rubicam’s Brand Asset Valuator- Independent Store, Retail Chain, Non-store Retailer

c) Concept of Lifestyle Merchandising

d) Private Label

• Meaning, Need and Importance, Private Labels in India

e) Retail Pricing

• Meaning, Considerations in Setting Retail Pricing
• Pricing Strategies: High/ Low Pricing: Meaning, Benefits, Everyday Low Pricing: Meaning, Benefits, Market Skimming, Market Penetration, Leader Pricing, Odd Pricing, Single Pricing, Multiple Pricing, Anchor Pricing
• Variable Pricing and Price Discrimination- Meaning

Types:
# Individualized Variable Pricing/First Degree Price
# Self-Selected Variable Pricing/ Second Degree Price DiscriminationClearance and Promotional Markdowns, Coupons, Price Bundling, Multiple – Unit Pricing
# Variable Pricing by Market Segment/ Third Degree Price Discrimination

• Meaning, Responsibilities of Store Manager, The 5 S’s of Retail Operations (Systems, Standards, Stock, Space, Staff)

b) Store Design and Layout:

• Store Design- Meaning, Objectives, Principles, Elements of Exterior and Interior Store Design, Store Atmospherics and Aesthetics
• Store Layout- Meaning, Types: Grid, Racetrack, Free Form
• Signage and Graphics: Meaning, Significance, Concept of Digital Signage
• Feature Areas: Meaning, Types: Windows, Entrances, Freestanding Displays, End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps

c) Visual Merchandising and Display:

• Visual Merchandising- Meaning, Significance, Tools Used for Visual Merchandising
• The Concept of Planogram
• Display- Meaning, Methods of Display, Errors in Creating Display

d) Mall Management

• Meaning and Components: Positioning, Zoning, Promotion and Marketing, Facility Management, Finance Management

e) Legal and Ethical Aspects of Retailing

• Licenses/Permissions Required to Start Retail Store in India
• Ethical Issues in Retailing

f) Career Options in Retailing