Retail Management Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Retail Management

Unit 1

1. What are the functions performed by a retailer
2. What are the factors influencing retail trade
3. What is the scope of retail management
4. Elaborate with examples various retail formats
5. What are the factors responsible for the growth of organised retail in India
6. What is multi channel retailing and what are the advantages of the same
7. What is E Tiling and what are the advantages and limitations of the same
8. What are the various IT tools that have enabled smooth retail operations
9. What are the advantages of franchising
10. Explain concepts of RFID, EDI, Green Retailing, Airport retailing

Unit 2

1. What are the factors concerning retail shoppers
2. How is the profile of retail customers changing
3. How can market research be used as a tool for understating retail customer
4. What are the CRM objectives in retail
5. Elaborate the various customer retention approaches
6. Explain the steps to develop a retail strategy
7. What are the types of retail location
8. What are the factors affecting the retail location
9. What is the function of HR in retail
10. What factors must be kept in mind before designing the retail store.
11. Explain the organisational structure for small/medium and large retail formats

Unit 3

1. What are the various types of merchandise
2. What is the process of merchandise planning
3. What are various methods of inventory planning
4. What is the importance of category management
5. Explain the process of merchandise souring
6. Explain the function of buying for different types of organisation
7. Elaborate the concept of lifestyle retail
8. What are the factors considered in setting up retail price
9. What are the benefits of every day low pricing
10. What are the types of variable pricing

Unit 4

1. What are the responsibilities of a store manager
2. Elaborate the 5 S of retail with examples
3. What are the objectives of store design
4. Elaborate the principles of store design
5. What are the elements of store design
6. What are the types of store layout
7. What are the significance of signange and graphics
8. What are the various tools for visual merchandising
9. What are the components of mall management
10. What are the ethical issues in retailing

Text books recommended

1. Vipul Publications
2. Sheth Publications

For any further clarifications, please feel free to speak to Prof Vipin Saboo on 9820779873