RETAIL MANAGEMENT
Unit I : Introduction:
- Meaning & Definition on retailing, Retailer’s role in a distributional channel-Functions performed by retailers-prospects of retailing in India-
- Retailers Characteristics : Price-cost trade off, Types of merchandise, variety & assortment, customer services, Cost of offering breadth & depth of merchandise and services
- Types of retailers
- Food retailers, general merchandise retailers, Non store retail formats, services retailing, Types of ownership
- Multi Channel Retailing : Meaning, the evolution toward multi channel retailing-Franchising : Types, advantages, challenges, franchising in India.
Unit II : Retailing strategy
- Meaning
- Retail Market Strategy Target market & retail format
- Building a sustainable competitive advantage, customer loyalty, location, human resource management, distribution and information systems, unique merchandise, vendor relations Multiple sources of advantages : Strategic retail planning process
- Role of Information Technology in Retailing
Unit III : Merchandise Management
- Meaning, organizing the buying process by categories
- Setting objectives for the merchandise plan
- Sales forecasting, the assortment planning process
- Buying merchandise
- Branding options available to retailers
- Private labeling, international sourcing decisions
- Pricing strategy
- Price Adjustments
- Meaning of terms like markdowns, coupons, rebates, price bundling
- Multiple unit pricing, variable pricing
Unit IV : Store Management
- Responsibilities of store managers Store planning, location planning
- Store design & the retail image mix, the space mix
- Effective retail space management, store layout, floor space management and visual merchandising and displays
Recommended books :
- Retail Management, Michael Levy & Barton A Weitz, Tata McGraw Hill
- Retailing Management, Gibson C Vedamani , Jaico Publishing House, Mumbai
- Retail Strategies- understanding why we shop, Jim, Jaico Publishing House, Mumbai
- Retail Management, Dunne Lusch, South Western Cengage Learning
- Store Management, K.S. Menon, Macmillan India Ltd.,
- How to succeed at Retail, Keith Lincoln & Lars Thomassen, –
- Retailization – Brand survival in the age of retailer Power , Keith Lincoln & Lars Thomassen & Anthony Aconis, Kogan Page Ltd.,
- Retailing Management – Text and Cases, Swapna Pradhan, 3rd Edn., Tata Mc Graw Hill.
- Retail Management, Bajaj, Tulli & Shrivastava, Oxford University Press
- It happens in India & The Wall Mart Story, Kishore Biyani, –
- Store Manager, Organiser / Planner – DMS retail, -, –
- International Retail Marketing Strategies, Dr. Ramkishen Y., Jaico Publishing House, Mumbai.
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