Role of Advertising in Airline Industry
Airlines need creative advertisements to promote their business. In the view of rising cost of inputs and the increasing impact of worldwide economic depression on the airlines, advertisements should be budget optimistic vis-à-vis optimal. The telecast media and print media are important for promoting the air business.
The airlines have to make sure that whatever strategic decision they make to promote the businesses are in a position to establish an edge over competitor’s promotional measures. Also the airlines should keep in mind the quality and the nature of the target markets and the level of expectations.
It is also essential that while advertising airlines should also keep in mind the image of our country, the scenic beauty, tourist attractions, rich cultural heritages or which would attract number of tourists. While advertising it is impact generating that one should select an opportune moment of flight is an attractive scene of take off, and so on. Airlines can also use broadcast media. The domestic flights should use radios because due to increasing access to FM.
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