Role of Publicity in Airline Industry
Publicity is an important component of promotion mix. It is a process of persuasive communication. It is very instrumental in sensitizing the persuasion process provided the media people, public relations officers provide their help. Strengthening the PR activities is essential to promote airlines business. The PRO, Receptionist, Travel agents, Media people are very important people in publicizing the business. The marketing professionals can seek the cooperation of media people by organizing dinners, meetings, get together, press conference etc, also giving them small gifts and motivating them to publish news items which are in favour of airlines.
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