Sales Promotion of Hotel Industry


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Sales Promotions: These are paid form of marketing communication activity (other than advertisements) to stimulate the customer to come to the hotel.

Gifts: Giving attractive gifts to the customer accommodating in the hotel or customer who is served meal in the restaurant, attracts the customer towards such hotel or restaurant.

Eg. Mc Donald’s – with every purchase of “Happy Meal” gives gifts targeting kids.

Packages: Like Hotel Taj introduces different kinds of packages like 2 day – 3 nights package which includes Welcome drink, sight seeing, discounted shopping, etc. Such schemes are especially introduced during off seasons.

Bonus Packs: Like, If a customer stays for 4 nights within 3 months, he will get a night stay free for next  month.  These are especially targeted to increase the loyalty of the customer towards the hotel.

Contests: marketing dept holds various contests. And the person who wins the contents is given a car.

 


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