ECOM and Digital Marketing.
Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.
Q 1. A. What are the features of Ecommerce and how is it different from sales
Q 1. B. What are the factors responsible for development of E commerce in India
Q 1 c What are the latest trends on E commerce and M commerce in India
Q 2. A. Elaborate the Brick and Click model
Q 2. B. What are the areas of implementation on EDI and what are the benefits of EDI
Q 2 c What is advantages and disadvantages of E Procurement
Q 3. A. Critically evaluate the major modes of E Payment
Q 3. B. What are the major issues relating to the privacy and security in E Commerce
Q 3 c What is payment gateway. What are the advantages of Payment gateways
Q4. A. What is the role of social media in digital marketing
Q 4. B. Explain the various activities of digital marketing and highlight the advantages of the same
Q 4 c Explain the advantages and disadvantages of online advertising
Q5. Radhika has recently ventured in to manufacturing of herbal face creams and other similar cosmetic products. She believes that what she offers are generally not offered by the leading brands around. However she does not have enough investment to start. So she decides on the online approach. Help here with the following
- Steps to set up online business
- Website development
- Online distribution and channel management and biling
Source:- Vipin Saboo Tutorials
For any further clarifications, please contact Prof Vipin Saboo on 9820779873
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