Retail
Answer all questions. Each question carries 15 marks. Attempt any 2sub questions from Q 1-4.
Q 1. A. What are the factors affecting growth of retail in India
Q 1. B What are the types of retailing
Q 1 c critically examine the role and need of FDI in retail
Q 2. A. What are the various customer retention approaches
Q 2. B. What are the factors affecting store location
Q 2 c  explain the significance of HR in retail
Q 3. A. Explain the categories of merchandising
Q 3. B. What are the need and importance of private labels
Q 3 c explain the various types of retail pricing
Q4. A. What are the responsibilities of store manager
Q 4. B. Explain the types of store layout
Q 4 What are the various tools for visual merchandising
Q5. 24X7 is a leading retail chain of consumer products in south east asia. It plans to enter Indian markets and seeks your advice of the following a) how to profile Indian retail customers b)Need and importance of airport retailing c)Types of organisational structures in can follow 15 marks)
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