Telecom sector is growing at a highest rate ever. This sector is striving to tap almost each potential customer to render its services. Having mobile has been become the need of every person. Nowadays everybody wants to enjoy these services.
With liberalization, privatization and globalization after 1991,so many companies are operating in India hence the market is quite competent With so much competition prevailing ,companies are interested to know the customers perception towards various mobile services so as to work on it and capture the market.
The main objective of the study is to find out the competitive edge of one company over other. Which company is having the highest market share, what are the different services are offered by them, how brand conscious. And brand loyal they are, what are customer’s perception  of different factors of different mobile service providers etc.
The Indian mobile market is growing rapidly, and along with it the demand for content and applications for handsets. According to the cellular operators association of India (COAI), the mobile subscriber base in GSM and CDMA has grown from 88.48 million in January 2006 to 93 million (GSM 65.2 million, CDMA 27.82 million) in February. As per COAI, the GSM mobile industry holds 77 percent of the total mobile market inIndiaand accounts for 74 percent of additions.
The total number of telephone subscribers has reached 241.02 million at the end of August 2007 as compared to 232.87 million in July 2007. The overall teledensity has increased to 21.20% in August 2007 as compared to 20.52% in July 2007.
Rising demand for handsets has led operators to offer services other than voice calls. Thus, the content or value-added services (vas) market comprising music, wallpapers, web, ring tones and gaming is growing rapidly.
TRAI has put mobile sector revenues at around Rs 25,000 crore for fy05 comprising both voice and data services. These revenues have been growing at a compounded annual rate of 40 percent over the last five years. Revenues from vas such as SMS, ring tones and ringback tones were about 10 percent of that recorded last year.
With the number of mobile users growing, there is a growing opportunity for service Provider inIndia, wireless operators, music and film companies, comics content developers, game developers and musicians are all entering the mobile content market for ringtones, gaming, mobile imagery and streaming audio and video. Some players in the content segment are mauj, indiagames, hungama, soundbuzz (music) and coruscant etc.
Present study covers Airtel, Vodafone, BSNL and Spice/Idea operators. Only GSM operators operating in various regions ofPunjabare taken under study. These regions include the districts like Bathinda, Mansa, Barnala, Sangrur,Patiala, and Fatehgarh Sahib.
5 Comments