Concepts:
- Sub culture
- Stimulus factors,
- Full nest,
- Noise,
- DAGMAR,
- Out of home media,
- Transit advertising,
- CPRP,
- Bursting strategies,
- Flighting,
- Laddering,
- USP,
- Brand leverage,
- Direct marketing,
- Kiosk marketing,
Long questions-
- Explain the decision making model,
- What are the factors affecting consumer behaviour,
- Different buying roles,
- Importance of IMC,
- Functions of advertising,
- What are the strategy to develop brand image,
Short notes-
- Adopter category,
- Components of IMC,
- 5 M of advertising,
- Structure of ad agency,
- Methods of determining advertising budget,
- Positioning strategy, personal selling,
these q’s r kinda less fr da university paper???
do u thnk dis mch is enough fr da paper?????
These are only Likely Questions for the exam.
We have also posted other Question Banks given by other Professors. Please check the Question Banks section