Special Studies in Marketing Question Bank 1 Day Before The Exam 2014 (ONLY for Revision Purpose)

1) Do you want to know what’s going to be the Special Studies in Marketing exam paper pattern?

Check here —–> Revised TYBMS Sem 5 Paper Pattern for November 2014 (75 Marks) Exams

2) Do you want quick tips and tricks to study Marketing exam?

Check the below links:

• How To Prepare For Special Studies in Marketing, HRM & IMTP, Retail : Quick Tips By Prof. Deepa Makkad
• How To Prepare For Special Studies in Marketing Exam : Quick Tips By Prof. Poonam Kakkad
• Tips to crack Theory papers by Prof. Poonam Kakkad
• The Awesome Study Guide, Tips And Tricks To Help You Become The Guru of Special Studies In Marketing (SSM)

• Tips to crack Special Studies in Marketing by Prof. Poonam Kakkad
• How to solve a Case Study by Prof. Abhishek Nikam
• Tips to solve Case Study

4) Do you want Mumbai University question papers of last years?

Check here —-> Special Studies in Marketing University Question Papers from 2002 to 2012

5) Do you want Chapter-wise Important Question bank on Special studies in Marketing?

Check here —-> Question Bank on Special Studies in Marketing 2014

6) Do you want to quickly revise concepts of Special Studies in Marketing?

Check here —-> Special Studies in Marketing Concept Testing

7) Do you want to solve Prelims question papers of coaching classes and colleges?

Check the below links to access 12 prelims papers:

1. Prelim paper 1- Special Studies in Marketing
2. Special Studies in Marketing Prelims Question Paper 2014 by Ganesha Classes
3. Ganesha Classes Special Studies in Marketing Prelims Question Paper 2014
4. Special Studies in Marketing Prelims Question Paper 2014 – Navigator Tutorials
5. Special Studies in Marketing Prelims Question Paper II 2014 – Navigator Tutorials
6. Special Studies in Marketing Prelims Question Paper III 2014 – Navigator Tutorials
7. Special Studies in Marketing Prelims Question Paper IV 2014 – Navigator Tutorials
8. Special Studies in Marketing Prelims Question Paper I 2014 – S.K. Somaiya College
9. Special Studies in Marketing Prelims Question Paper II 2014 – S.K. Somaiya College
10. Special Studies in Marketing Prelims Question Paper 2014 – R.D. National College
11. Special Studies in Marketing Prelims Question Paper 2014 – SDSM College
12. Special Studies in Marketing Prelims Question Paper 2014 – Patkar College

 Theory questions and answers discussed here, check the links below:

1. What are the Functions of Advertising?
2. What is an Advertising Campaign?
3. How do you set the advertising objectives?
4. How is the Advertising Budget decided?
5. How to choose the Advertising Message?
6. What are the different types of Advertisements?
7. How to evaluate Advertising Effectiveness?
8. What are the Functions of an Ad Agency?
9. What is the process of making an advertisement?
10. What is the Criticism with regard to DAGMAR Model?
11. What are the Elements of a Brand?
12. What is Brand Equity?
13. What are the factors affecting Brand Awareness?
14. What is Brand Image?
15. What is Brand Positioning?
16. What is Umbrella Branding?
17. What are the 10 Basic Principles of Public Relations?
18. Who needs Public Relations?
19. What are the Benefits of Public Relations?
20. What are the advantages of Sales Promotions?
21. What are the disadvantages of Sales Promotions?
22. What are Trade Promotions?

Important question bank 1 day before the exam:

1)      Consumer behaviour- factors, importance

2)      AIDA model

3)      IMC – components

4)      5Ms of advertising

5)      Forms of advertising – its advantages and disadvantages

6)      Tools of public relations, sales promotions

7)      Positioning strategies

P.S. The above questions may or may not come in the exams. They are listed here only for revision purpose. We are not liable / responsible if the questions are not asked in the exams. All the best!