Such A Meaningful Lovely Brilliant KBC Ad To Showcase How Racism Still Exists In India

KBC is back. Promises to bring more than just the family together this season! The nation’s most eagerly awaited television show goes ‘inclusive’ in this years’ edition. For years, the show and it’s superstar celebrity host have brought together people from diverse regions, cultures, languages and aspirations for its viewers to watch and appreciate. All the while bringing families together in front of the television. KBC has challenged, inspired and helped thousands of Indians to earn knowledge, money and fame. In the most engaging and entertaining fashion. If that’s the legacy of the show, it’s publicity promos break new ground every year and work their own charm with the masses. Engaging them with thought provoking messages crafted and presented with endearing simplicity. KBC Coming soon on Sony Entertainment Television, get ready to be entertained as a viewer and as a nation.
Kaun Banega Crorepati Season 8 promo titled Kohima highlights racism faced by residents of India’s North East states. They are often labelled Chinese or Nepali, not considered ‘Indians’. In the ad, Amitabh Bachchan asks his contestant which country the city Kohima is in. Ye Khel Kuch Aisa Hi Hai, Yaha Kewal Paise Hi Nahi Dil Bhi Jeete Jate Hai ! And that tagline at the end – goosebumps.