What Are The Components of MIS?
DEFINITIONS According to Philip Kotler, “Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed,...
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What Are The Different Components of Marketing Mix?
1. Product . It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods...
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What Are The Components of IMC / Integrated Marketing Communication?
Definition: According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received...
