FYBMS, SYBMS, TYBMS and beyond BMS
i) Manufacturer — Consumer(direct marketing) ii) Manufacturer-retailer-consumer channel . iii) Manufacturer-wholesaler-retailer-consumer channel iv) Manufacturer — Sole selling agent — Wholesaler — Retailer —...
Consumer Promotion: Price off offers: offering product at lower than the normal price. Quantity off offers: offering more quantity of the same product at...
Schiffman & Kanuk’s model of consumer decision-making: This model is related to the problem solving consumer & to some extent the emotional consumer model. This...
Nicosia model: This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers....
Model of family decision making: This model depicts how family members interact with each other in the context of their consumer decision making....
The Engel-Kollat-Blackwell Model: This model consists of five steps or activities which occur over a period of time. They are: Problem recognition Information search...
Howard-Sheth model: It is an integrated model. It assumes problem solving approach in buying and adopts input-output or system approach in buying. It...
Sociological Model of Consumer Behavior: It depends on the factors like: Family Friends & Close colleagues Other than the above mentioned 3 factors...
Pavlovian learning model (Pavlovian model): Learning can be defined as all changes in the behaviour that occurs as a result of practice and...
Psychological model:- Abraham Maslow’s model explains the various needs of a person. The human factor always moves towards satisfying certain basic needs as explained...
