What Are The Different Bases of Market Segmentation?
A. Geographic segmentation 1. Region 2. Urban/Rural/Semi urban B. Demographic segmentation Demography is the study of the variables of population such as age...
segmentation
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What Are The Features of Market Segmentation?
William Stanton defines it as “the process of dividing the total heterogeneous market for a product into several sub markets or segments, each of...
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What Is The Importance of Market Segmentation?
1. Consumer oriented. 2. Optimum use of resources 3. Develops marketing plan 4. Designing products 5. Pricing the product 6. Effective advertising 7. Distribution...
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What Are Limitations of Market Segmentation?
1. Unpredictable consumer behaviour 2. Fragmentation 3. Time consuming 4. Costly 5. Dynamic environment 6. Too complex 7. Lack of availability of data...
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What is the meaning of AS-17 Segmentation Reporting?
AS-17 Segmentation Reporting- The segment report is made as per AS-17 which is mandatory and is effective for the accounting periods starting on or...
