ABOUT TIMES GROUP
Bennett, Coleman & Co. Ltd is India’s largest media house.
The Times Group is a multi-edition, multi-product, multi-media organisation, and has to its credit several leading publications.
LAUNCH
The Times group has decided to identify premium unique niche market and introduce the first ever magazine. The magazine will be a premium niche non-fiction entertainment & Lifestyle
POSTIONING
As a Lifestyle magazine
People carrying it find status in being readers of it!!
Marketing Mix
PRODUCT
Launched       – 14th October 2006
Frequency – Fortnightly
Pages 80-120
Size – 25 * 15 cms
Colourful Glossy Pages
Creative Paper Bags
Education –Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Gurukul
Fashion –Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Style Mantra
Current Affairs-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Globe Trotter
About Gizmos-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Electro wave
About Automobiles-Â Â Road rage
Personal- Â Â Â Â Â Â Â Confide In Us
Sports –Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Sports Reviewer
Health –Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Dr Cool
Travel India –Â Â Â Â Â Â Â Â Â Â Â Â Â Indian Safari
Foods –Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Palatable palate
PRICE
Cover Price                            Rs. 50
Yearly Subscription               Rs. 1000
3 Yearly Subscription            Rs. 2800
Break Even
PLACE
Launch on the same day in all the four Metros…
Available at Malls
Airports
Multiplexes (Book Stores)
Five star hotels (Reading Material)
Clubs (Turf Club, The Club etc..)
PROMOTION
Give it free with Times ..i.e. the first 2 issues.
Products will be give free with our magazines (Shampoos, Recipe Books etc.)
Hoardings will be put across the city
Print :
News Papers & Tabloid of Times of India etc
Media :Â Â Zoom and Times Now
Internet: Our corporate website  www.timeselite.com
Banners and Popup ads on Websites like airline booking etc
Every 14th of October Times Group would have a Party for its Annual Subscribers
PROCESS
Editorials, Archives, Reporters
Courier Service
Feedback from customers and accordingly fulfilling their demands.
Competitions- Winning prizes.
(for eg. Solve this puzzle and win a free trip to Goa.)
PEOPLE
Well Trained and Motivated Salesmen
Editors – Trained and changed often
Helpdesk
Customers
SERVICES FAILURE / RECOVERY
Emphatic Helpdesk
CRM Initiatives
Free Subscriptions
STRENGTHS
Unisexual
Covers all subjects of reading choices
People Perspective
Repute of the parent company
With an Indian Touch
WEAKNESSES
Break even point is met late.
Very less % of people fall in the elite class group.
Market is already hyper segmented. ( we are creating 1 more segment)
OPPORTUNITIES
The Niche that has not been explored yet
Rising level of incomes
The improving standard of living of the Indian Middle Class.
Rising consumption levels
THREATS
The established competitors.
Substitutes ( TV, radio, newspapers, Internet)
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