The moment you hear Rural Markets, memories of your childhood in the somvaar or budhvaar bazaar in your native place comes to mind. Indian has come a long way from those times and the rural consumers have become target consumers of all MNC’s and huge organizations. Hence it becomes very important to study this subject for BMSites.
Let’s go through the syllabus before we plan how to tackle it:
I) The Concept of the Co-operation:
 Historical Background – Principles – Objectives – Characteristics – Types of Co-operatives – Formation of Co-operatives (Urban Co-operative Banks – Credit Co-operative
Societies Housing Co-operative Societies – Labor Co-operative Societies APMC)
Role of CO-operatives – Social and Economic Development – Role of Local Leadership – Competition from Non Co-operative Organizations. Role of NABARD – State Government – RBI, Urban, Banks Dept.) Federations
II) Legislations Influencing Co-operatives:
 Intent and scope of Maharashtra State Co-operative Society Act. 1960 – MSCS Rules 1961 – Consumers Protection Act. 1986 – Right to Information act. 2005 Rights and Duties of Managing Committee – Members – Registrar of Co-operatives – Auditors
Challenges before Co-operatives – Strategy to face the challenges Future of Co-operatives in India.
III) Definition and Scope of Rural Markets :
Rural vs. Urban Markets – Rural Marketing Environment – Rural Consumer Profile – Consumer
Behaviors – Rural Marketing Mix- Rural Market Segmentation – Targeting and Positioning – Marketing of Consumer Durables – Rural Sales force Management.
IV) Agricultural Produce Marketing :
 Importance – Problems – Lines of Improvement – Regulated Markets. Quality Orientation – Standardization and Grading. Role of Financial Institutions in Agricultural Marketing – Innovative Marketing Techniques and Resent Trend in Rural Markets.
Impact of Globalization on Indian Markets – e – choupals – Commodity
Markets (Importance)
Tips:
- Go logically unit wise, studying each chapter according to the unit prescribed in the text book. Since it is a new subject jumping units may make sure you understand nothing at all.
- Though the subject is new many topics such as ‘role of NABARD’, ‘urban vs. rural markets’ have appeared in the past. If you come across any of these, then mark them and keep aside for revision later.
- Don’t waste time on re-learning old topics and ignoring new ones.
- Laws and sections need to be learnt properly, by heart. Same rule applies to definitions.
- Learning Co-operatives may be dull and boring; the rural marketing part is very interesting. Don’t leave aside topics from Co-operative just because you find them boring.
- The second unit is all about Laws, tough questions that act as mark pullers are bound to come from here, especially if you have a teacher who is very strict.Â
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