Defining the objectives provides two important benefits. First, you will be more efficient, because you will no longer waste time writing or presenting material unlesss you have a clear reason for doing so. Second, you will be more effective, because formulating your objective precisely will help you communicate more clearly. To clarify your purpose, hone down your objectives from the general to specific.
General objectives: These are your broad goals, the ones that trigger the creative process and start you thinking. They are comprehensive statements about what you are doing, what you hope to be doing, or what problem you are trying to solve.
Action Objectives: To define your objectives more specifically, determine yor action objectives- specific, measurable, time-bound steps that will lead toward your general objectives. State your action objectives in this form: “To accomplish a specific result by a specific time.”
Communication Objective: Your communication objective is even more specific. Based on your action objectives, decide precisely how you hope your audience will respond to your written or oral communication. To define your comuniaction objective, complete this statement: “As a result of this communication, my audience will…”
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