What Are The Activities Under Media Operations?

Meaning of media operation:

Media operations refer to the follow-up actions & activates that are carried out by the media operation departments.

Normally T.V., Radio & press are used as advertising media.

Activities under media operations:

• Taking the approval of the client for media plan & the expenditure to be incurred on different media.
• Booking time & space for advertising according to the media plan.
• Preparing advertising copy or short tape recording message for radio & video film for TV advertising.
• Giving final orders for radio announcement & TV announcements & press advertising.
• Keeping watch on media as regards advertising work.
• After due verification making payment to media as per the bills.
• Under exceptional situation cancellation of booking of media time & space as per the provisions in the agreement with the media.
• Getting approval of AIR & DD to the final tape or film prepared for announcement.
• Looking after the preparation of sponsored programme in case the same is to be used as per the media plan.
• Undertaking any other activity required for execution of the media plan.