What Are The Components of IMC / Integrated Marketing Communication?

Definition:

According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received by a customer or prospect for a product, service, or an organization are relevant to that person & consistent over time.”

Component of IMC:

IMC components are:

1. Advertising
2. Direct Marketing
3. Interactive/ Internet Marketing
4. Sales promotion
5. Publicity
6. Public Relation
7. Personal Selling