Cultural Factors Influencing Consumer Behavior:-
“Culture is everything” The reason is that there is nothing in one society which can be excluded from the complex whole of culture.
“A complex values, ideas, attitudes and other meaning full symbols created by men to shape human behaviour and the certificate of that behaviour as they are transmitted from one generation to the next.”
Various factors within culture which can influence consumer behaviour, these are:
Culture: – Culture, Sub Culture, Social Causes
Sub Culture – Nationality groups, Religious groups, Racial Groups, Geographical groups
Culture – Leisure Time, Health conscious, Informality
Social classes: Upper class, Middle class, Lower class
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