1. Product
. It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods but also intangible goods like services and ideas.
2. Price
Price is the exchange value of a product i.e. the amount for which a thing is bought or sold.
3. Place
. Another important aspect of marketing is to make the product available at the right place, for which various other activities have to be undertaken. It includes sub-variables such as channels of distribution, place of distribution, transportation, warehousing and the intermediaries involved in the process of distribution.
4. Promotion
Promotion mix includes all the activities undertaken by an organization to promote its products in the target market. It includes sub-variables such as advertising, sales promotion, personal selling, public relation, publicity, direct marketing etc.
Product Mix
Price Mix
Place Mix
Promotion Mix
Product Line
Pricing policies
Channel of distribution
Advertising
Product Shape
Discounts
Wholesalers
Sales Promotion
Product Size
Rebates
Retailers
Personal Selling
Brand Name
Installments
Place of distribution
Publicity
Product Colour
Level of margins
Transportation
Public relation
Trademark
Credit terms
Warehousing
Direct marketing
Product ingredients
Inventory levels
After Sale Service
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