This method of collecting information consists contacting information consists contacting respondents on telephone itself. It is not a very widely used method, but plays important role in industrial surveys in developed regions.
Disadvantages
- Little time is given to respondents to answer, as these types of interviews do not last for more than 5 minutes.
- Survey is restricted to people who have telephones.
- Cost plays a major part in extensive geographical coverage.
- It is not suitable for interviews having comprehensive answers to various questions.
- Some extent of interviewer’s bias exists.
- Questions have to be short and probes are difficult to handle.
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