Factors/ Considerations in the selection of An advertising Agency:
The following factors need careful consideration while selecting an ad agency:
- Creativity of an agency
- Size of the agency
- Initiative & involvement
- Marketing standing of the agency
- Type of clients of the Agency
- Media connection of the Agency
- Service offered by an Agency
- Location of an Agency
- Accreditation of the Agency &
- Compensation of the agency services.
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