What Are The Guidelines For Effective Brand Positioning?

Guidelines for effective positioning:

• Positioning usually contains a decision to segment the market.
• It is very expensive to establish a position.
• The marketing manager must ask whether a position sought is likely to be maintained.
• If the current efforts are not working, it may be time to consider an alternative positioning strategy.
• Once, a position has been established, it is to be monitored how well it is being maintained in the market place.