OBJECTIVES OF INTERNATIONAL MARKETING
• To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world.
• To bring integration of economies of different countries and there by to facilitate the process of globalization of trade.
• To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace.
• To facilitates and encourage social and cultural exchange among different countries of the world.
• To provide better life and welfare to people from different countries of the world. In addition, to provide assistance to countries facing natural calamities and other emergencies situations.
• To provide assistance to developing countries in their economic and industrial growth and thereby to remove gap between the developed and developing countries.
• To ensure optimum utilization of resources (including surplus production) at global level.
• To encourage world export trade and to provide benefits of the same to all participating countries.
• To offer the benefits of comparative cost advantage to all countries participating in international marketing.
• To keep international trade free and fair to all countries by avoiding trade barriers.
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