OBJECTIVES OF INTERNATIONAL MARKETING
•   To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world.
•    To bring integration of economies of different countries and there by to facilitate the process of globalization of trade.
•    To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace.
•    To facilitates and encourage social and cultural exchange among different countries of the world.
•    To provide better life and welfare to people from different countries of the world. In addition, to provide assistance to countries facing natural calamities and other emergencies situations.
•   To provide assistance to developing countries in their economic and industrial growth and thereby to remove gap between the developed and developing countries.
•   To ensure optimum utilization of resources (including surplus production) at global level.
•   To  encourage world export  trade  and  to  provide benefits  of  the  same  to  all  participating countries.
•    To offer the benefits of comparative cost advantage to all countries participating in international marketing.
•    To keep international trade free and fair to all countries by avoiding trade barriers.
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