Types of Packaging
Packaging is classified into two types :
- Consumer oriented packaging in which packaging is designed for consumer convenience and appeal, marketing consideration and display.
- Logistic oriented industrial packaging focuses on the handling convenience and protection during transportation, material handling and storage.
Industrial packaging is performed in four stages.
- First stage is packaging the product itself. For example, soft drinks are packaged in cans.
- Second stage is called Master cartons. In this case the packaged products are packed in larger cartons so that it can help in quantity handling.
- The third stage is that of formation of unit load. Here the master cartons are consolidated into a single, large unit to facilitate handling, transportation, protection and storage. This process may involve palletization, where the master cartons are mounted onto a standard size rigid platform.
- The fourth stage is called containerization. Here the unit loads are placed in rigid containers for protection and handling facilitation. Containerization helps in improving the efficiency in transportation, transfer across vehicles, and safeguarding from theft.
Examples of Packaging in industries
| Cadbury, India, after the big problem of infested chocolates few months back has now imported machinery for auto-wrapping and put in place a new packaging system designed to keep infestation at bay. Armed with a new, air-tight packaging that is now exclusive to only Cadbury products in India and a system that trains its retailers and sales people on proper storage and handling of the product.
The company has spent over Rs.8 crore in importing auto-wrappers for the new packaging, introduced new foil and poly-laminated packaging. |
| Packaging at HP
Usinq Molded Cushions packaging for computers HP’s system of packaging PCs uses molded foam cushions with built-in accessory trays to protect products during shipment and to conserve natural resources. This development reduced the number of packaging components from four to three; reduced the weight of packaging material by 15%, and the cost of packaging material by approximately 28%; and increased the ‘ number of PCs shipped per pallet by ‘133%, ultimately conserving fuel energy and reducing vehicle emissions.
Reducing unused space in product packaging Using a new packaging system that utilizes high-density polyethylene for some of the digital camera models worldwide, HP reduced unused space inside the camera package by 25%, thereby increasing the quantity shipped per pallet by 50% while decreasing packaging materials use by half. As a result, in 2004 HP saved an estimated $1 million in packaging cost while reducing transportation impacts. Bulk pack system reduces material use
Bulk pack system reduces material use In 2004, HP developed new bulk packaging systems for their scanner sub-assembly units, reducing packaging and providing significant cost savings. They redesigned their corrugated cardboard packaging globally to allow the layer at the top of each unit to secure and protect the unit stacked above it. In 2004, this improvement reduced the amount of packaging material used to ship HP scanners by 40 tonnes. |
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