What Are The Ways To Overcome Brand Fatigue?

Brand fatigue:

It take place when the sale of branded products sharply declines over a period of time & a brand no longer looks attractive & acceptable to consumers.

• Causes of brand fatigue:
• A Brand remains unchanged.
• A brand after initial acceptance fails to come up to the expectation of the buyers.
• A brand does not adjust its advertising message.
• The projected qualities & benefits of the brand become outdated.

How to overcome brand fatigue:

1. Increase acceptability of the product.
2. Use improved technology.
3. Extend the product line.
4. Offer incentives to dealer.
5. Introduction of sales promotion techniques.