What do you mean by Advertising?

INTRODUCTION TO ADVERTISING
Advertising is the backbone for any business. It is a form of mass
communication, a powerful marketing tool.
When a market or a firm has developed a product to satisfy market demand after
thoroughly analyzing the market, there is a need for establishing contact with the
target market to eventually sell the product. Advertising helps in reaching to the
target market.
Advertising can thus aptly be called as the MOTHER OF ALL
COMMUNICATION. Advertising is all around us. We are bombarded with ads
(commercials) over TV, radio &in the print. When we go to our colleges, offices
we are expose to many bill boards, which tell us to drink more milk, donate are
eyes, gives you more information, tells you to do family planning etc. On an
average, an Indian citizen is exposed to more than 20 commercials per day.
In modern times, advertising prevails in all walks of life. It has acquired the
distinction of being the most visible & glamorous method of marketing
communication. It is the world’s fifth largest industry. Oil, Automobiles,
Computers & Agriculture follow advertising in that order. Today it is a million
dollar business.
“Advertising” = “means to inform”
COMMUNICATION DEFINED
The steps between source and a resource that result in the transference and
understanding of meaning
– STEPHEN R. ROBINS