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What Is A Good MIS?

Marketing Management, Notes

What Is A Good MIS?

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MIS

 

A good MIS should fulfill the following requirements :
1. Unified
2. Fast .
3. Flexible
4 Marketing decision support system
5. Economical .
6. Selective
7. Inter-relationship between MIS and culture of the firm.
8. Future-oriented
9. Latest techniques

 

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