What is Schiffman & Kanuk’s model of consumer decision-making?


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Schiffman & Kanuk

Schiffman & Kanuk’s model of consumer decision-making:

          This model is related to the problem solving consumer & to some extent the emotional consumer model. This model is made up of three major components:

  1. Input
  2. Process
  3. Output

 

 

https://www.youtube.com/watch?v=n6udYmbJLxw


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