What Is The Role of Marketing Managers?

1.    Marketing Research
2.     Product Planning and Development .
3. Buying and Assembling
4. Ensuring consumer delight
5. Pricing
6. Branding
7. Packaging
8.     Inventory management .
9.     Logistics
10.   Advertising the product
11.   Resorting to Personal Selling .
12.   Selecting Sales Promotion tools .
13.   Undertaking Public Relations exercise
14. Test Marketing

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