1. Â Â Marketing Research
2. Â Â Â Product Planning and Development .
3. Buying and Assembling
4. Ensuring consumer delight
5. Pricing
6. Branding
7. Packaging
8. Â Â Inventory management .
9. Â Â Logistics
10. Â Advertising the product
11. Â Resorting to Personal Selling .
12. Â Selecting Sales Promotion tools .
13. Â Undertaking Public Relations exercise
14. Test Marketing
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