Why is Brand Building difficult?

It is difficult to build a strong brand in today’s environment. The brand builder can be inhibited by substantial pressures and barriers, both internal and external. There are 8 different factors that make it difficult to build brands:

1. Pressure to compete on price,
2. Proliferation of competitors,
3. Fragmenting markets and media,
4. Complex branding strategies and brand relationships,
5. The temptation to change identity/executions,
6.  Organizational,
7. Pressure to invest elsewhere,
8.  Pressures for short-term results.